As Apple gears up to launch its highly anticipated streaming service, Apple TV+, the tech giant is making headlines with its hefty investment in original content. Among its flagship shows, the Jason Momoa-led sci-fi series ‘See’ is reportedly receiving a staggering production budget of $15 million per episode, according to sources cited by the Wall Street Journal.
For context, this places Apple’s spending on par with the final episodes of HBO’s blockbuster series ‘Game of Thrones’ and Disney’s highly anticipated ‘The Mandalorian,’ a flagship Star Wars spin-off for its Disney+ streaming platform.
Such a substantial budget underscores Apple’s commitment to delivering high-quality content to its subscribers. With concerns about the competitiveness of Apple TV+ in an increasingly crowded streaming market, this investment signals Apple’s intent to compete at the highest level, aiming to captivate audiences with top-tier productions.
Amidst anticipation for the service’s launch, set for the fall, details about Apple TV+’s content lineup and pricing have remained relatively scarce since its preview earlier this year. While the company has promised a diverse array of original programming, questions linger regarding potential inclusion of third-party content and the overall subscription model.
As Apple positions itself to enter the streaming arena, the significant investment in ‘See’ and other original content serves as a bold statement of intent. With competition heating up in the streaming landscape, all eyes are on Apple as it prepares to unveil its ambitious foray into the world of entertainment.