Billie Eilish’s latest perfume campaign takes on a dark and immersive tone, featuring the Grammy winner in a strikingly wet ambiance. In the promotional material for her new fragrance, Eilish No. 2, the 20-year-old artist is photographed in a pitch-black rain shower, adorned in outfits that include a sheer, loosely knit dress and a plunging wrap top.

Eilish expressed her enthusiasm for the concept, stating, “I really liked the idea of a darker, rainy world for Eilish No. 2.” She elaborated on the fragrance’s inspiration, mentioning the incorporation of elements like warmth and sweetness from the original ‘Eilish,’ but with added spicy and woodsy notes to evoke a more sultry and damp ambiance.

The campaign aims to capture Eilish’s sensᴜal side, with the perfume designed to envelop the skin in its distinctive notes. Drawing parallels to her “Happier Than Ever” music video, where she dances in the rain on a dark night, the campaign seeks to create a thematic connection.

Parlux President Lori Singer highlighted the success of the initial fragrance, emphasizing Billie’s active involvement in developing the new scent. Eilish No. 2, like its forerunner, draws inspiration from the artist’s favorite body parts—the chest, neck, and collarbone—and establishes a visual and conceptual link between the written number and the bottle’s curves.

Eilish No. 2 adheres to ethical standards, being vegan, crᴜelty-free, and crafted with clean ingredients. Certified by PETA’s Global Beauty Without Bunnies list of crᴜelty-free products, the fragrance, described as “dark, wооdy, and alluring,” is priced at $72 and is set to launch exclusively at BillieEilishFragrances.com on Friday.