Billie Eilish and her older brother Finneas have officially announced the title of her third studio album, “Нit Me Hard and Soft,” set to release on May 17th without any preceding singles.
“Writing this feels surreal right now, I’m both nervous and excited,” the 22-year-old pop sensation, boasting a staggering 262 million social media followers, shared on Monday.
“We’ve decided against releasing singles. I want to present it to you all at once. Finneas and I are incredibly proud of this album, and we can’t wait for you to experience it. Love you, love you, love you,” she added.
The 26-year-old musician echoed the sentiment in his own post, expressing, “I adore this album and feel immensely grateful to have collaborated with Billie. We’re thrilled it’s almost yours.”
Both Billie and Finneas received congratulatory messages from various celebrities including Aaron Paul, Paris Hilton, and Rebecca Black.
However, Eilish expressed her frustration when Rolling Stone leaked the titles of all 10 tracks, briefly sharing (then deleting) Instastories with captions expressing her frustration.
“Нit Me Hard and Soft” will be available in digital, CD, vinyl, and cassette forмats, featuring “genre-bending, trend-defying” tracks with titles such as Skinny, Chihiro, The Greatest, and L’amour de мa vie.
The album’s watery cover image and accompanying 18-second teaser video, featuring a hand grasping the nine-time Grammy winner in a pool, were captured by underwater photographer William Drumm.
Eilish has also launched a new line of merchandise, including T-shirts, hoodies, tank tops, a poster, shoelaces, and a necklace.
The album promises to deliver a blend of emotional impact both lyrically and sonically, taking listeners on a journey through a vast and immersive audio landscape.
Billie’s new billboards, scattered across various cities, offer teaser lyrics such as “She’s the headlights I’m the deer,” “I try to live in black and white,” and “Did I cross the line?”
Last Thursday, Billie shared an Instastory of her “Hard & Soft” hip tattoo, revealing it as the album title, which she had initially showcased while attending the Variety Hitmakers Brunch in Los Angeles last December.
Billie and Finneas, born and raised in LA’s Highland Park, recently garnered two Grammy Awards, a Golden Globe Award, and an Academy Award for their track “What Was I Made For?” from the Barbie soundtrack. Their parents, Maggie Baird and Patrick O’Connell, also play integral roles in their professional lives. Maggie serves as her personal assistant and fan-outreach coordinator, while Patrick functions as a utility player.