In the wake of a festive season filled with ɑlcoҺol, many people across the country are turning to non-ɑlcoҺolic options to navigate through ‘Dry January.’ As supermarkets increase prices for 0% ɑlcoҺol drinks, celebrities are actively promoting their own ɑlcoҺol-free brands. Katy Perry, Kylie Minogue, Blake Lively, Spencer Matthews, and Jonny Wilkinson are among the stars capitalizing on the post-Christmas health trend with their lucrative ranges of soft drinks.

US pop star Katy Perry, despite not being teetotal herself, launched a line of sparkling non-ɑlcoҺolic aperitifs called De Soi last year.

 Inspired by the French ethos of pleasure and restraint, this range is priced at £67 for 12 cans, featuring flavors like Lemon Balm and Passion Flower. Celebrities are using social media to promote their brands during ‘Dry January,’ emphasizing the benefits of the ɑlcoҺol-free experience.

Former Gossip Girl actress Blake Lively, despite being a non-drinker, has a range of ɑlcoҺolic and non-ɑlcoҺolic beverages, including Betty Buzz, a brand of sparkling soft drinks priced at £23 for 12 cans. Kylie Minogue’s range of wines and prosecco also includes a non-ɑlcoҺolic option priced at a more reasonable £7, focusing on the zero-ɑlcoҺol sparkling rosé during this month.

Jonny Wilkinson’s No1 Living range of drinks, such as Kombucha and health shots, is naturally sourced and 100% vegan. A discounted ‘New Year Gut Health Bundle’ and reduced prices on specific products are part of the brand’s promotions. 

Spencer Matthews, a former reality star who launched the non-ɑlcoҺolic spirits brand CleanCo in 2019, is emphasizing a “Clean January” start, promoting the multi-award-winning non-ɑlcoҺolic spirits through social media for those seeking a fresh beginning.